Do you KNOW what a marketing strategy is?
Recently, I've really been paying attention to what people mean when they talk about having a marketing strategy.
I have come to realize that what most people are calling a marketing strategy is simply a content marketing plan.
While content marketing is PART of a marketing strategy it's NOT the entire strategy.
Having a marketing strategy means you took into consideration your:
👉 Niche
👉 Ideal client/Target Market
👉 Goals
👉 Offers/Pricing
👉 Visibility
👉 Social Media/Email/Website
👉 Content
👉 Engagement/Conversation
👉 Connections/Audience
👉 Track the date/numbers to make sure you're getting the results
👉 Consistency
👉 Sales
👉 Delivery and Nurturing after the sale
👉 Customer Journey
👉 Messaging/Voice/Branding
👉 YOU
A marketing strategy factors in ALL these things so that you can show up consistently while promoting and delivering your offer to your target audience, using the tactics you've chosen, in a way that works for you, your personality, lifestyle, schedule, and business.
Your marketing strategy is YOUR marketing recipe.
And if you don't have ALL the ingredients, you can guarantee the cake is going to taste awful!
Because marketing is so much MORE than just the when, where, and what you're going to post online so that you can turn your audience into clients.
Do you have all the ingredients for your digital marketing strategy or even know what they are?
Let me know in the comments. P.S. If you want help with your marketing strategy and don't know where to start, I gotchu! Schedule a free discovery call now and let's chat about what's been holding you back from having a solid marketing strategy.