Have you ever produced a piece of content that you were really proud of, but it only ended up getting seen by a small number of people? If so, you're not alone. In today's cluttered digital landscape, it's harder than ever to cut through the noise and get your content seen by your target audience.
One way to overcome this challenge is to repurpose your content. By taking content that you've already created and making strategic adjustments to ensure that it's relevant for posting on other platforms, you can give your content a second life and reach a whole new audience. In this blog post, we'll explore the benefits of repurposing content and offer some tips for doing it effectively.
Enlarge Your Audience
The first benefit of repurposing content is that it allows you to enlarge your audience. When you post something on, say, Facebook, there are only so many people who are going to see it—even if you have a large following. But if you take that same piece of content and repurpose it for a blog post or email, you'll reach a whole new group of people who may not have otherwise seen what you created.
By repurposing your content, you can reach a larger audience and get more eyes on your work. And as we all know, the more eyeballs on your work, the better!
Extend the Shelf-Life of Your Work
Another benefit of repurposing content is that it allows you to extend the shelf-life of your work. Let's face it: most of us don't have the time or energy to create brand-new pieces of content every single day. And if we did, our audiences would quickly get tired of seeing the same thing over and over again.
Repurposing older pieces of content is a great way to breathe new life into them and keep your feed fresh without starting from scratch every time. It also means that you can continue to get value out of pieces of content that performed well in the past but may not be relevant in the present moment.
For example, let's say you wrote a blog post about female empowerment last year that did really well. You could repurpose that blog post by turning it into an Instagram caption or series of tweets—or even creating a brand-new blog post with updated information and statistics. By giving old pieces of content new life, you can continue to derive value from them long after they were originally published. Now that we know why repurposing content is such a valuable strategy, let's take a look at how to do it effectively. Here are a few tips:
1. Make sure the content is relevant for other platforms.
Before repurposing any content, make sure that it's relevant for the other platforms you plan to use it on. For example, if you're planning to post an infographic on social media, make sure that the data is up-to-date and accurate. If you're planning to post a blog post as an email newsletter, make sure that the tone and formatting are appropriate for an email newsletter.
2. Adjust the tone and format as needed.
When repurposing content for other platforms, be prepared to adjust the tone and format as needed. For example, if you're posting a blog post on social media, you might want to shorten the length of the post and use more images or infographics to help illustrate your points. If you're posting an infographic on social media, you might want to add a brief introduction explaining what the infographic is about.
3. Think about what type of platform the content will be most effective on.
Some types of content are more suited for certain platforms than others. For example, listicles are often popular on social media because they're easy to consume in short bursts, while long-form articles work better on websites and blogs. When deciding which platforms to use for repurposed content, think about where it would be most effective.
If you're not currently repurposing your content, we hope this blog post has inspired you to give it a try! Not only does repurposing content allow you to reach a larger audience, but it also extends the shelf-life of your work so that you can continue to get value from it long after it was originally published.